Crónica is a media-label based in Porto, Portugal, Europe. The Crónica media-label project was founded by Pedro Almeida, Miguel Carvalhais, João Cruz, Lia, Pedro Tudela & Paulo Vinhas, and has its roots in an online operation whose URL constitutes Crónica's avatar.
In the first day of January of the year 2003, cronicaelectronica.org,
till then a bit-based project, morphed to a media-label configuration
and expanded its activities to the field of residual arts and physical
cultural artifacts, meaning: atoms, objects, commodities, value, etc.
With a strong emphasis towards electronic and experimental music and
its intertwining with all forms of time-based audiovisual media, Crónica
embraces the digital domain and its explorers, as the perfect context
for the flowing of data and for processes that enable the maximization
of a full intermedia experience.
Crónica's publishing strategy and its range of activities, encompass a
variety of actions and events that seriously aim at the dissemination
of electronic culture. The establishment of high quality standards in
the endorsement of specific artists' work, points to the caring creation
of a meaningful catalogue with international resonance.
Crónica's criteria is obviously beyond a strictly commercial approach
to the publishing business, most of the time Crónica's products are
complex and with narrow markets or simply unpopular. Still, coherence,
professionalism and systematic work can lead to the construction of a
significant body of work that, we hope, is relevant to the public
interest and more importantly, to YOU, our dearest
customer/supporter/friend.
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